INTEGRIT
Project Description
Crafting the Visual Identity for a Modern Tech Brand
Project Type
Branding
Deliverables
CI Design Guideline
Goal
Challenge
Outcome
The goal is to redesign INTEGRIT's CI/BI with a modern and sophisticated look, effectively reflecting the evolving brand vision and strategic direction, while enhancing recognition among customers and the market to strengthen the brand's competitiveness.
I aimed to preserve the brand identity of the existing logo while incorporating the latest design trends and defining guidelines for logo usage across various platforms and materials.
The final deliverables included a refined logo guide encompassing logo usage guidelines, color palettes, typography, and spacing rules. These deliverables improved brand consistency and successfully enhanced recognition and trust among key stakeholders.
1
Months of collab
1
Deliverables
Brand Logo & Symbol
The brand name INTEGRIT combines 'integrity' and 'integration,' reflecting its concept of unity and change, while its logotype design symbolizes the organic connection between people and conveys the brand's consistent honesty and dedication to advancing intelligent robots for a better future.
Brand Color
Brand Typography
To facilitate the identification of unique product images, specific product lines, and categories, I customized the brand typography to emphasize the INTEGRIT technology brand style.
INTEGRIT Regular Condensed
INTEGRIT Regular
Brand Experience Design
By standardizing design elements, such as INTEGRIT's own logo types, colors and graphics, I created a brand guideline that allows all designs to feel uniquely INTEGRIT's image.
